Last updated: 17/11/2025

This privacy policy explains how NUUDA, a brand owned and operated by POW FOOD LIMITED, collects and uses your personal data when you visit our website, purchase our products or interact with us.

We take your privacy extremely seriously. Please read this policy carefully to understand how we handle your information.

1. Who We Are

NUUDA is a brand of POW FOOD LIMITED (“Nuuda”, “we”, “us” or “our”).

POW FOOD LIMITED
Company number: 10950975
Registered address:
Unit B13 Alpha Business Centre, Minerva Road, London, England, NW10 6HJ.

POW FOOD LIMITED is the data controller responsible for your personal data collected through the Nuuda website, Nuuda products, subscriptions and related services.

If you have any questions about this policy or wish to exercise your data rights, please contact:
📧 hello@nuudafood.com

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO): www.ico.org.uk. We would appreciate the chance to address your concerns first.

2. What This Policy Covers

This privacy policy applies to the NUUDA website and any NUUDA-branded services, products, subscription plans or digital platforms operated by POW FOOD LIMITED.

It does not apply to third-party websites that may be linked from our site. Please review their privacy policies separately.

3. The Data We Collect

We may collect, store and use the following types of data:

Identity Data

Name, surname, job title (if relevant).

Contact Data

Email address, delivery address, billing address, telephone number.

Financial Data

Payment details, billing information (processed securely via third-party payment providers).

Technical Data

IP address, browser type, time zone setting, device information, platform and website behaviour.

Usage Data

Information on how you interact with our website, products and services.

Marketing & Communications Data

Preferences for receiving communications from us.

We may also collect Aggregated Data (non-identifiable statistical data) to help us improve our website and services.

We do not collect Special Category Data (health, ethnicity, etc.) or data relating to criminal offences.

4. How We Collect Your Data

Directly from you

When you:

• place a Nuuda order

• create an account

• subscribe to Nuuda meal plans

• contact customer support

• sign up for marketing

• provide feedback

Automatically

Using cookies, analytics tools and website tracking technologies.

See our Cookie Policy for more details.

From third parties

• Analytics providers (e.g. Google Analytics)

• Public sources such as Companies House (for B2B customers)

5. How We Use Your Data

We will only use your data when allowed by law. Most commonly, we use your data to:

• Process and deliver your Nuuda orders

• Manage subscriptions and your account

• Provide customer support

• Improve the Nuuda website and service experience

• Send marketing emails (only if you opt in)

• Comply with legal or regulatory obligations

Legal bases we rely on include:

• Performance of a contract

• Legitimate interests

• Consent (for marketing)

• Legal obligation

6. Marketing Preferences

You may receive Nuuda marketing communications if you:

• opted in, or

• made a purchase and did not opt out of marketing.

You can unsubscribe at any time by clicking "unsubscribe" in any email or contacting hello@nuudafood.com.

We will get your explicit opt-in consent before sharing your data with any third parties for marketing purposes.

7. Sharing Your Data

We may share your data with:

• Website hosting and IT service providers

• Marketing partners

• Payment processors

• Couriers and fulfilment partners

• Professional advisers (lawyers, accountants, insurers)

• Regulatory authorities (if required by law)

• Future owners if we sell or restructure the business

All third parties must protect your data and use it only as instructed by us.

8. International Transfers

Some partners may process your data outside the UK. When this happens, we ensure:

• ICO-approved contracts, or

• Adequacy decisions guaranteeing equivalent protection

You may request more information at any time.

9. Data Security

We protect your data through technical and organisational measures, including:

• SSL encryption

• Secure servers

• Limited access to personal data

• Regular monitoring

If you suspect misuse or a breach, contact us immediately at hello@nuudafood.com.

10. Data Retention

We keep your data only for as long as necessary for the purposes we collected it for, including legal, tax and reporting obligations.

Backup copies may persist for compliance reasons.

11. Your Data Rights

You have the right to:

• Access your data

• Correct inaccurate data

• Request erasure

• Limit or restrict processing

• Object to processing

• Request data portability

• Withdraw consent

To exercise any of these rights, contact hello@nuudafood.com.

12. Third-Party Links

The NUUDA website may link to external sites. We are not responsible for their content or privacy policies.

13. Business Transfers

If NUUDA or POW FOOD LIMITED is sold, merged or restructured, your data may be transferred to the new owner and processed as set out in this policy.

14. Updates to This Policy

We may update this privacy policy as needed. Updates will be published on the Nuuda website. Continued use of the site indicates acceptance of any changes.

15. Contact Us

For questions about this policy or to exercise your rights:

📧 hello@nuudafood.com
📍 Unit 401-405 Dephna, 28 Chase Road, London, England, NW10 6QN